ROMANTIC _ PRAGMATIC

CONCEPT

I think good design should be both pragmatic and romantic. “Romantic” refers to the designer’s aesthetic, as well as the intensity of the work’s expression. “Pragmatic” refers to the concept of the work, how functional it is, and how the work solves problems. For example: who is the audience? Does the design effectively convey the designer’s message? Does the product/design help people?

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