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HERITAGE _ EXPECTATION

Tiffany Annual Report

Book Design / Print out
Fall  2018

Design Objective
Redesign the entire annual report for a selected brand.

Course
Type System

Instructor
John Nettleton

Keywords
Classic // Elegant

Approach
This project aims to redesign the 2018 annual report for Tiffany & Co. Tiffany is a brand with a long history, so I chose “heritage” as the project concept. In addition to showing Tiffany’s elegance and classic nature, I also showed Tiffany’s outstanding performance to stakeholders through clear and direct visualized data.

The deliverable of the project is the redesigned annual report. In addition to the consistent visual system, the project also showcases some changes to its complex data and charts.

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